A Marketing Innovation & Business Growth Consulting Company

Finding the insights to innovate for growth.

 

Introduction"Felt" Value ResearchQualitative TechnologyAlan Renda, PrincipalClients

Welcome to Research Consortium

Needham, MA 02492

 PH (781) 453-0229

FAX (781) 453-9886

CELL (339) 225-2482

alanrenda@comcast.net OR researchconsortium@comcast.net

Research Consortium:  A Market Research and Business Growth Consulting Company

Research Consortium is not simply a “questionnaire writing/data gathering” resource but rather a consulting firm that uses primary market research to:
  • Provide expert judgment on a research approach that will have actionable results and pay back
  • Provide experienced-based analytics and analysis that gives clients real insights and direction rather than statistical data with little or no meaning attached to it
  • Conduct both quantitative and qualitative research with emphasis on interviewing top-level executive management and decision-makers using ethnographic techniques that uncover behaviors, values and attitudes upon which new products, services, programs and communications can be built
  • Implement on a regional, national, and global level
  • Build marketing programs and business relationships based on sound customer and market information
Research is designed based upon the following experience-based knowledge:
  • That within each company or customer experience there are latent “jobs to be done” that, once uncovered, point decision-makers toward innovation in products and services that will change business-as-usual and provide new trajectories for growth.
  • That clients want a “playbook” of information on how to communicate with their customers about their products and services in today’s “self-serve”, information-rich environments to produce cost-effective and efficient  sales processes by learning about potential customers on these 5 key engagement touch points:
  • Engage my values
  • Engage the possibilities lying in upcoming situations
  • Engage my category know-how
  • Engage my sense of value for the money
  • Engage the emotional reasons for buying it now