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Research Consortium:
A Market Research and Business Growth Consulting Company
- Provide expert judgment on a
research approach that will have actionable results and pay back
- Provide experienced-based
analytics and analysis that gives clients real insights and direction rather than statistical data with little or no
meaning attached to it
- Conduct both quantitative and qualitative research with emphasis
on interviewing top-level executive management and decision-makers using ethnographic techniques that uncover behaviors, values
and attitudes upon which new products, services, programs and communications can be built
- Implement on a regional, national, and global level
- Build marketing programs
and business relationships based on sound customer and market information
Research
is designed based upon the following experience-based knowledge:
- That
within each company or customer experience there are latent “jobs to be done” that, once uncovered, point decision-makers
toward innovation in products and services that will change business-as-usual and provide new trajectories for growth.
- That clients want a “playbook” of information on how to communicate with their customers about
their products and services in today’s “self-serve”, information-rich environments to produce cost-effective
and efficient sales processes by learning about potential customers on these 5 key engagement touch points:
- Engage my values
- Engage the possibilities lying in upcoming situations
- Engage my category know-how
- Engage my sense of value for the money
- Engage the emotional reasons for buying it now
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