• Provide expert judgment on a research approach that will have actionable results and pay back
• Provide experienced-based analytics and analysis that gives our clients real insights and direction rather than statistical data with little or no meaning attached to it
• Conduct both quantitative and qualitative research with emphasis on interviewing top-level executive management and decision-makers using ethnographic techniques that uncover behaviors, values and attitudes upon which new products, services, programs and communications can be built
• Implement on a regional, national, and global level

• That within each company or customer experience there are latent “jobs to be done” that, once uncovered, point decision-makers toward innovation in products and services that will change business-as-usual and provide new trajectories for growth.
• That clients want a “playbook” of information on how to communicate with their customers about their products and services in today’s “self-serve”, information-rich environments to produce cost-effective and efficient  sales processes by learning about potential customers on these 5 key engagement touch points:

• Engage my values
• Engage the possibilities lying in upcoming situations
• Engage my category know-how
• Engage my sense of value for the money
• Engage the emotional reasons for buying it now

• Determining a business’s important satisfaction and loyalty dimensions that drive the life-time value of its customers to optimize and brand the customer experience with their company.
• Helping clients to build and nurture effective sales channels, particularly in technology industries.
  

B2B Research

The majority of our B2B work has been in the technology business.  And in that industry we have had two primary foci:  high tech trade publications and channel development.  Our work in the channel space has led to engagements with many of the primary technology vendors.  We have developed a model called Partner Connections™ that defines a framework for channel evaluation and management.  Our work with one of the leading publishers of technology trade publications has included research projects on reader purchase and decision-making behavior used for connecting with media buyers, publication redesign and repositioning, and new concept development from identification to design and evaluation of execution. Learn more about Partner Connections on that page of the web site.

B2C Research

In the B2C space we have been involved in research projects that focus on the evolving areas of shopper marketing insights.  CPG companies have been shifting their research dollars from brand equity research to shopper insights – consumers with dollars at the moment of truth at the store shelf.  This is an evolving area that is in a state of definition as well as organizational alignment.  Again, we have created a model for understanding the defining moment at the shelf that we call Shopping Moment Research.  Read more about The Shopping Moment on that page of our web site.