. Using Technology for Qualitative Investigation Research Consortium is committed to using the best techniques and methodologies to reach respondents and gather the richest data in the most cost and time effective ways by partnering with innovative technology companies that use the newest, most comprehensive and effective means to penetrate hard-to-reach respondents with web cam and digital video.  This allows for:  Engaging hard-to-reach respondents in real-time, asynchronously, interactively, at their desk or home and at their convenience Eliminating the influence of the "group" in traditional focus group scenarios for a respondent to participate with candor, at length and in greater detail than the typical 10-12 minutes allotted in a 2-hour focus group Presenting respondents with stimuli via electronic means -- video, images, and documents Collecting and editing findings into a comprehensive analysis presented in a digital video format for clients to use with their internal management and operations as well as with potential customers and prospects.